In the birth chart, Venus, like Mercury, lies within the orbit of the earth. If Mercury can be likened to electricity in the form of information, then Venus can be likened to the magnetic field generated by the electric current. One of the meanings of Venus is therefore "personal magnetism".

In mythology Venus is the goddess of love. In the birth chart, Venus represents the social and love urge, and the need for harmony and exchange of feelings and affection with others. Venus is our need to form relationships and our power to attract such relationships. It is also our sense of values, based on what attracts or repels us.

Venus' sign position and any aspect to Venus shows how we express these needs to others and the kind of response we need in order to feel in harmony. If Venus is adversely aspected theses responses may not always be what we consciously desire but are often necessary in order to force us to recognise some unexpressed part of ourselves.